Browse by Career Cluster

The National Career Clusters® Framework serves as an organizing tool for programs, curriculum design and instruction. Career Clusters contain occupations in the same field of work that require similar skills. They can help focus plans towards obtaining the necessary knowledge, competencies, and training for success in a particular career pathway.

Marketing & Sales: Marketing & Advertising Save Table: XLSX CSV

Careers focused on using digital technologies and traditional strategies to promote products and services to engage customers and maintain brand identity.
This Sub-Cluster includes leveraging online platforms, social media, and email marketing to communicate with audiences digitally. Professionals in this field design and manage brand advertising campaigns and promotions to enhance brand image and market position.
Example programs of study:
  • Marketing
  • Marketing Management
Code
Occupation
11-2011.00Advertising and Promotions Managers
41-9011.00Demonstrators and Product Promoters
11-2021.00Marketing Managers Bright Outlook Bright Outlook  
27-4021.00Photographers

Source: National Career Clusters® Framework by Advance CTE (2024 edition).