Graphic Designers
27-1024.00
Updated 2024

Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.

Sample of reported job titles: Artist, Brand Designer, Designer, Graphic Artist, Graphic Design Coordinator, Graphic Designer, Online Producer, Production Artist, Publications Designer, Technical Illustrator

Occupation-Specific Information

Tasks

  • Key information into computer equipment to create layouts for client or supervisor.
  • Review final layouts and suggest improvements, as needed.
  • Determine size and arrangement of illustrative material and copy, and select style and size of type.
  • Develop graphics and layouts for product illustrations, company logos, and Web sites.
  • Create designs, concepts, and sample layouts, based on knowledge of layout principles and esthetic design concepts.
  • Use computer software to generate new images.
  • Prepare digital files for printing.
  • Confer with clients to discuss and determine layout design.
  • Research the target audience of projects.
  • Draw and print charts, graphs, illustrations, and other artwork, using computer.
  • Mark up, paste, and assemble final layouts to prepare layouts for printer.
  • Study illustrations and photographs to plan presentation of materials, products, or services.
  • Maintain archive of images, photos, or previous work products.
  • Prepare notes and instructions for workers who assemble and prepare final layouts for printing.
  • Prepare illustrations or rough sketches of material, discussing them with clients or supervisors and making necessary changes.
  • Research new software or design concepts.
  • Produce still and animated graphics for on-air and taped portions of television news broadcasts, using electronic video equipment.
  • Photograph layouts, using camera, to make layout prints for supervisors or clients.
  • Write or edit copy for clients.
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Technology Skills

Hot technology
Hot Technologies are requirements most frequently included across all employer job postings.
In demand
In Demand skills are frequently included in employer job postings for this occupation.

Occupational Requirements

Work Activities

  • Thinking Creatively — Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
  • Working with Computers — Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
  • Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources.
  • Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
  • Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time.
  • Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems.
  • Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish your work.
  • Updating and Using Relevant Knowledge — Keeping up-to-date technically and applying new knowledge to your job.
  • Communicating with People Outside the Organization — Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
  • Identifying Objects, Actions, and Events — Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
  • Providing Consultation and Advice to Others — Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.
  • Interpreting the Meaning of Information for Others — Translating or explaining what information means and how it can be used.
  • Developing Objectives and Strategies — Establishing long-range objectives and specifying the strategies and actions to achieve them.
  • Processing Information — Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
  • Scheduling Work and Activities — Scheduling events, programs, and activities, as well as the work of others.
  • Coordinating the Work and Activities of Others — Getting members of a group to work together to accomplish tasks.
  • Selling or Influencing Others — Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
  • Training and Teaching Others — Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.
  • Developing and Building Teams — Encouraging and building mutual trust, respect, and cooperation among team members.
  • Drafting, Laying Out, and Specifying Technical Devices, Parts, and Equipment — Providing documentation, detailed instructions, drawings, or specifications to tell others about how devices, parts, equipment, or structures are to be fabricated, constructed, assembled, modified, maintained, or used.
  • Resolving Conflicts and Negotiating with Others — Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.
  • Coaching and Developing Others — Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.
  • Documenting/Recording Information — Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.
  • Evaluating Information to Determine Compliance with Standards — Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.
  • Guiding, Directing, and Motivating Subordinates — Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.
  • Judging the Qualities of Objects, Services, or People — Assessing the value, importance, or quality of things or people.

Detailed Work Activities

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Work Context

  • Electronic Mail — 90% responded “Every day.”
  • Spend Time Sitting — 79% responded “Continually or almost continually.”
  • Time Pressure — 70% responded “Every day.”
  • Telephone — 53% responded “Every day.”
  • Work With Work Group or Team — 67% responded “Extremely important.”
  • Importance of Being Exact or Accurate — 56% responded “Extremely important.”
  • Indoors, Environmentally Controlled — 74% responded “Every day.”
  • Level of Competition — 53% responded “Highly competitive.”
  • Face-to-Face Discussions — 47% responded “Every day.”
  • Contact With Others — 55% responded “Contact with others most of the time.”
  • Duration of Typical Work Week — 55% responded “More than 40 hours.”
  • Freedom to Make Decisions — 40% responded “Some freedom.”
  • Structured versus Unstructured Work — 40% responded “Some freedom.”
  • Spend Time Making Repetitive Motions — 53% responded “Continually or almost continually.”
  • Importance of Repeating Same Tasks — 37% responded “Important.”
  • Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls — 53% responded “Continually or almost continually.”
  • Coordinate or Lead Others — 32% responded “Very important.”
  • Frequency of Decision Making — 37% responded “Once a month or more but not every week.”
  • Impact of Decisions on Co-workers or Company Results — 40% responded “Important results.”
  • Letters and Memos — 32% responded “Once a week or more but not every day.”
  • Responsibility for Outcomes and Results — 32% responded “Moderate responsibility.”
  • Deal With External Customers — 30% responded “Very important.”

Experience Requirements

Job Zone

Title
Job Zone Four: Considerable Preparation Needed
Education
Most of these occupations require a four-year bachelor's degree, but some do not.
Related Experience
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Job Training
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Job Zone Examples
Many of these occupations involve coordinating, supervising, managing, or training others. Examples include real estate brokers, sales managers, database administrators, graphic designers, conservation scientists, art directors, and cost estimators.
SVP Range
(7.0 to < 8.0)

Training & Credentials

State training
Local training
Certifications
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Apprenticeship Opportunities

Example apprenticeship titles for this occupation:

  • Graphic Designer

Specific title(s) listed above are vetted by industry and approved by the U.S. Department of Labor for use in a Registered Apprenticeship Program.

Start your career and build your skillset. Visit Apprenticeship.gov to learn about opportunities related to this occupation.

Worker Requirements

Skills

  • Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Speaking — Talking to others to convey information effectively.
  • Active Learning — Understanding the implications of new information for both current and future problem-solving and decision-making.
  • Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
  • Writing — Communicating effectively in writing as appropriate for the needs of the audience.
  • Complex Problem Solving — Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  • Coordination — Adjusting actions in relation to others' actions.
  • Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one.
  • Reading Comprehension — Understanding written sentences and paragraphs in work-related documents.
  • Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do.
  • Time Management — Managing one's own time and the time of others.
  • Monitoring — Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
  • Negotiation — Bringing others together and trying to reconcile differences.
  • Persuasion — Persuading others to change their minds or behavior.
  • Service Orientation — Actively looking for ways to help people.

Knowledge

  • Design — Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
  • Computers and Electronics — Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
  • Fine Arts — Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
  • Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Production and Processing — Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
  • Administration and Management — Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Education

How much education does a new hire need to perform a job in this occupation? Respondents said:

  • 65%
     
    Bachelor’s degree required
  • 15%
     
    High school diploma or equivalent required
  • 10%
     
    Master’s degree required

Worker Characteristics

Abilities

  • Originality — The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
  • Fluency of Ideas — The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
  • Near Vision — The ability to see details at close range (within a few feet of the observer).
  • Written Comprehension — The ability to read and understand information and ideas presented in writing.
  • Oral Comprehension — The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Oral Expression — The ability to communicate information and ideas in speaking so others will understand.
  • Written Expression — The ability to communicate information and ideas in writing so others will understand.
  • Deductive Reasoning — The ability to apply general rules to specific problems to produce answers that make sense.
  • Speech Clarity — The ability to speak clearly so others can understand you.
  • Speech Recognition — The ability to identify and understand the speech of another person.
  • Visual Color Discrimination — The ability to match or detect differences between colors, including shades of color and brightness.
  • Inductive Reasoning — The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
  • Information Ordering — The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
  • Problem Sensitivity — The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
  • Visualization — The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.
  • Category Flexibility — The ability to generate or use different sets of rules for combining or grouping things in different ways.
  • Selective Attention — The ability to concentrate on a task over a period of time without being distracted.

Interests

Interest code: A
Want to discover your interests? Take the O*NET Interest Profiler at My Next Move.
  • Artistic — Work involves creating original visual artwork, performances, written works, food, or music for a variety of media, or applying artistic principles to the design of various objects and materials. Artistic occupations are often associated with visual arts, applied arts and design, performing arts, music, creative writing, media, or culinary art.

Work Values

  • Achievement — Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
  • Independence — Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
  • Recognition — Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.

Work Styles

  • Attention to Detail — Job requires being careful about detail and thorough in completing work tasks.
  • Dependability — Job requires being reliable, responsible, and dependable, and fulfilling obligations.
  • Adaptability/Flexibility — Job requires being open to change (positive or negative) and to considerable variety in the workplace.
  • Cooperation — Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
  • Innovation — Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
  • Initiative — Job requires a willingness to take on responsibilities and challenges.
  • Self-Control — Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
  • Achievement/Effort — Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
  • Independence — Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
  • Stress Tolerance — Job requires accepting criticism and dealing calmly and effectively with high-stress situations.
  • Persistence — Job requires persistence in the face of obstacles.
  • Integrity — Job requires being honest and ethical.
  • Analytical Thinking — Job requires analyzing information and using logic to address work-related issues and problems.
  • Concern for Others — Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.
  • Leadership — Job requires a willingness to lead, take charge, and offer opinions and direction.
  • Social Orientation — Job requires preferring to work with others rather than alone, and being personally connected with others on the job.

Workforce Characteristics

Wages & Employment Trends

Median wages (2023)
$28.32 hourly, $58,910 annual
State wages
Local wages
Employment (2023)
267,200 employees
Projected growth (2023-2033)
Average (3% to 5%)
Projected job openings (2023-2033)
21,100
State trends
Top industries (2023)

Source: Bureau of Labor Statistics 2023 wage data and 2023-2033 employment projections . “Projected growth” represents the estimated change in total employment over the projections period (2023-2033). “Projected job openings” represent openings due to growth and replacement.

Job Openings on the Web

State job openings
Local job openings

More Information

Professional Associations

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National Associations