Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Contact organizations to explain services and facilities offered.
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Coordinate with the media to disseminate advertising.
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.