How do they match: Advertising and Promotions Managers

  • Client Services Director
  • Creative Services Director

  • Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

  • Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
  • Contact organizations to explain services and facilities offered.
  • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.

  • Direct organizational operations, projects, or services.
  • Direct sales, marketing, or customer service activities.
  • Negotiate sales or lease agreements for products or services.
  • Promote products, services, or programs.