Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Attend or participate in conferences, community events, andpromotional events related to products or technologies.
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Coordinate with the media to disseminate advertising.
Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
Inspect layouts andadvertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
Plan and execute advertising policies and strategies for organizations.
Plan and prepare advertisingandpromotional material to increase sales of products or services, working with customers, company officials, sales departments, andadvertising agencies.
Prepare and negotiate advertisingand sales contracts.
Represent company at trade association meetings to promote products.
Train and direct workers engaged in developing and producing advertisements.