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How do they match:
Advertising and Promotions Managers
1
O*NET-SOC Title
Advertising
and
Promotions
Managers
24
Alternate Occupation Titles
Advertising
Account Executive
Advertising
Account Manager
Advertising
Agency Manager
Advertising
Campaign Manager
Advertising
Coordinator
Advertising
Director
Advertising
Executive
Advertising
Manager
Advertising
Operations Manager
Advertising
Sales Manager
Advertising
VP
Advertising
Vice President
Promotions
Director
Promotions
Executive Producer
Promotions
Manager
Promotions
VP
Promotions
Vice President
Classified
Advertising
Manager
Digital
Advertising
Director
Digital
Advertising
Manager
Marketing
and
Promotions
Manager
Media
Promoter
Online
Advertising
Director
Sales
Promotion
Manager
1
O*NET-SOC Description
Plan, direct, or coordinate
advertising
policies
and
programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
13
Tasks
Attend or participate in conferences, community events,
and
promotional
events related to products or technologies.
Confer with department heads or staff to discuss topics such as contracts, selection of
advertising
media, or product to be
advertised.
Coordinate with the media to disseminate
advertising.
Develop communications materials,
advertisements
, presentations, or public relations initiatives to
promote
awareness of products
and
services.
Formulate plans to extend business with established accounts
and
to transact business as agent for
advertising
accounts.
Identify
and
develop contacts for
promotional
campaigns
and
industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
Inspect layouts
and
advertising
copy,
and
edit scripts, audio, video,
and
other
promotional
material for adherence to specifications.
Monitor
and
analyze sales
promotion
results to determine cost effectiveness of
promotion
campaigns.
Plan
and
execute
advertising
policies
and
strategies for organizations.
Plan
and
prepare
advertising
and
promotional
material to increase sales of products or services, working with customers, company officials, sales departments,
and
advertising
agencies.
Prepare
and
negotiate
advertising
and
sales contracts.
Represent company at trade association meetings to
promote
products.
Train
and
direct workers engaged in developing
and
producing
advertisements.
2
Detailed Work Activities
Promote
products, services, or programs.
Develop
promotional
materials.
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Help
OnLine Help
About O*NET
OnLine Desk Aid
Job Seeker Help
Job Accommodations
Related Sites
Home
Find Occupations
Bright Outlook
Career Cluster
Hot Technology
Industry
Job Family
Job Zone
STEM
All Occupations
Advanced Searches
Job Duties
Professional Associations
Related Activities
Soft Skills
Technology Skills
O*NET Data
Abilities
Interests
Knowledge
Skills (Basic)
Skills (Cross-Functional)
Work Activities
Work Context
Work Styles
Work Values
Crosswalks
Military
Education
Occupation Handbook
SOC
DOT
RAPIDS
ESCO
Sites
My Next Move
Mi Próximo Paso
My Next Move for Veterans
Resource Center
O*NET Web Services
Code Connector
Partner sites
Data Collection Program
U.S. Department of Labor
Related Sites
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How do they match: 11-2011.00 - Advertising and Promotions Managers
by
U.S. Department of Labor, Employment and Training Administration
is licensed under a
Creative Commons Attribution 4.0 International License
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