Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Attend or participate in conferences, community events, and promotional events related to products or technologies.
Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of productsand services.
Develop comprehensive marketing strategies, using knowledge of productsand technologies, markets, and regulations.
Direct and coordinate product research and development.
Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
Provide presentation andproduct demonstration support during the introduction of new productsand services to field staff and customers.
Represent company at trade association meetings to promote products.
Train and direct workers engaged in developing andproducing advertisements.
Negotiate sales or lease agreements for products or services.