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How do they match:
Advertising and Promotions Managers
1
O*NET-SOC Title
Advertising and Promotions
Managers
29
Alternate Occupation Titles
Account
Manager
Ad
Manager
Ad Account
Manager
Ad Agency
Manager
Ad Campaign
Manager
Ad Operations
Manager
Ad Sales
Manager
Advertising
Manager
Advertising Account
Manager
Advertising Agency
Manager
Advertising Campaign
Manager
Advertising Operations
Manager
Advertising Sales
Manager
Brand
Manager
Campaign
Manager
Campaign Program
Manager
Circulation
Manager
Classified Ad
Manager
Classified Advertising
Manager
Client
Services
Director
Communications
Manager
Creative
Services
Director
Digital Ad
Manager
Digital Advertising
Manager
Marketing
Manager
Marketing and Promotions
Manager
Print Traffic
Manager
Promotions
Manager
Sales Promotion
Manager
1
O*NET-SOC Description
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or
service
for a department, an entire organization, or on an account basis.
7
Tasks
Manage
sales team, including setting goals, providing incentives, and evaluating employee performance.
Conduct research on consumer opinions and buying habits, and identify target audiences for products,
services
, or technologies.
Contact organizations to explain
services
and facilities offered.
Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and
services.
Plan and prepare advertising and promotional material to increase sales of products or
services
, working with customers, company officials, sales departments, and advertising agencies.
Provide presentation and product demonstration support during the introduction of new products and
services
to field staff and customers.
Read trade journals and
professional
literature to stay informed on trends, innovations, and changes that affect media planning.
7
Detailed Work Activities
Manage
operations, research, or logistics projects.
Manage
organizational or project budgets.
Attend training sessions or
professional
meetings to develop or maintain
professional
knowledge.
Direct organizational operations, projects, or
services.
Direct sales, marketing, or customer
service
activities.
Negotiate sales or lease agreements for products or
services.
Promote products,
services
, or programs.
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Related Activities
Soft Skills
Technology Skills
O*NET Data
Abilities
Interests
Knowledge
Skills (Basic)
Skills (Cross-Functional)
Work Activities
Work Context
Work Styles
Work Values
Crosswalks
Military
Education
Occupation Handbook
SOC
DOT
RAPIDS
ESCO
Sites
My Next Move
Mi Próximo Paso
My Next Move for Veterans
Resource Center
O*NET Web Services
Code Connector
Partner sites
Data Collection Program
U.S. Department of Labor
Related Sites
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Creative Commons CC-BY
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How do they match: 11-2011.00 - Advertising and Promotions Managers
by
U.S. Department of Labor, Employment and Training Administration
is licensed under a
Creative Commons Attribution 4.0 International License
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