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How do they match:
Advertising and Promotions Managers
1
O*NET-SOC Title
Advertising
and
Promotions Managers
8
Alternate Occupation Titles
Marketing
and
Promotions Manager
Marketing
Coordinator
Marketing
Director
Marketing
Manager
Sales
Promotion Manager
Ad
Sales
Manager
Advertising
Sales
Manager
Digital
Marketing
Coordinator
11
Tasks
Analyze
marketing
or
sales
trends to forecast future conditions.
Analyze the effectiveness of
marketing
tactics or channels.
Coordinate activities of departments, such as
sales
, graphic arts, media, finance,
and
research.
Coordinate with
marketing
team members, graphic artists,
and
other workers to develop
and
implement
marketing
programs.
Develop comprehensive
marketing
strategies, using knowledge of products
and
technologies,
markets
,
and
regulations.
Formulate plans to extend
business
with established accounts
and
to transact
business
as agent for advertising accounts.
Maintain portfolios of
marketing
campaigns, strategies,
and
other
marketing
products or ideas.
Manage
sales
team, including setting goals, providing incentives,
and
evaluating employee performance.
Monitor
and
analyze
sales
promotion results to determine cost effectiveness of promotion campaigns.
Plan
and
prepare advertising
and
promotional material to increase
sales
of products or services, working with customers, company officials,
sales
departments,
and
advertising agencies.
Prepare
and
negotiate advertising
and
sales
contracts.
9
Detailed Work Activities
Analyze
market
research data.
Analyze forecasting data to improve
business
decisions.
Conduct
market
research.
Develop
marketing
plans or strategies for environmental initiatives.
Develop
marketing
plans or strategies.
Direct
sales
,
marketing
, or customer service activities.
Establish interpersonal
business
relationships to facilitate work activities.
Examine
marketing
materials to ensure compliance with policies or regulations.
Negotiate
sales
or lease agreements for products or services.
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Bright Outlook
Career Cluster
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Industry
Job Family
Job Zone
STEM
All Occupations
Advanced Searches
Job Duties
Professional Associations
Related Activities
Soft Skills
Technology Skills
O*NET Data
Abilities
Interests
Knowledge
Skills (Basic)
Skills (Cross-Functional)
Work Activities
Work Context
Work Styles
Work Values
Crosswalks
Military
Education
Occupation Handbook
SOC
DOT
RAPIDS
ESCO
Sites
My Next Move
Mi Próximo Paso
My Next Move for Veterans
Resource Center
O*NET Web Services
Code Connector
Partner sites
Data Collection Program
U.S. Department of Labor
Related Sites
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Creative Commons CC-BY
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How do they match: 11-2011.00 - Advertising and Promotions Managers
by
U.S. Department of Labor, Employment and Training Administration
is licensed under a
Creative Commons Attribution 4.0 International License
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