How do they match: Marketing Managers

  • Product Line Manager
  • Product Development Manager
  • Product Management Director
  • Product Manager
  • Product Marketing Manager
  • Account Supervisor
  • Commercial Lines Manager
  • Digital Product Manager
  • Marketing Operations Director
  • Marketing Product Manager
  • Marketing Sales Supervisor
  • Sales and Marketing Director
  • Sales and Marketing Manager
  • Sales and Marketing VP
  • Sales and Marketing Vice President
  • Sustainable Products Marketing Manager
  • Technical Product Manager
  • World Trade and Maritime Division Manager

  • Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

  • Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
  • Compile lists describing product or service offerings.
  • Conduct economic or commercial surveys to identify potential markets for products or services.
  • Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
  • Consult with product development personnel on product specifications, such as design, color, or packaging.
  • Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
  • Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
  • Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Integrate environmental information into product or company marketing strategies, policies, or activities.
  • Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
  • Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
  • Select products or accessories to be displayed at trade or special production shows.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

  • Supervise employees.
  • Advise others on business or operational matters.
  • Analyze data to inform operational decisions or activities.
  • Compile operational data.
  • Confer with organizational members to accomplish work activities.
  • Monitor external affairs or events affecting business operations.