Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
Develop contingency plans to deal with organizational emergencies.
