How do they match: Public Relations Managers

  • Development Director
  • Business Development Director
  • Major Gifts Officer

  • Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
  • Develop, implement, or maintain crisis communication plans.
  • Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
  • Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
  • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  • Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
  • Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
  • Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.

  • Develop contingency plans to deal with organizational emergencies.
  • Develop library or archival databases.
  • Develop marketing plans or strategies.
  • Develop operating strategies, plans, or procedures.
  • Develop organizational policies or programs.
  • Develop promotional materials.