How do they match: Public Relations Managers

  • Public Relations Managers

  • Public Affairs Director
  • Public Information Director
  • Public Information Relations Manager
  • Public Relations Director
  • Public Relations Manager
  • Public Relations Supervisor
  • Publicity Director
  • Publicity Manager
  • Marketing and Communications Manager

  • Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

  • Assign, supervise, and review the activities of public relations staff.
  • Design and edit promotional publications, such as brochures.
  • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  • Evaluate advertising and promotion programs for compatibility with public relations efforts.
  • Formulate policies and procedures related to public information programs, working with public relations executives.
  • Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
  • Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
  • Observe and report on social, economic, and political trends that might affect employers.
  • Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.

  • Confer with organizational members to accomplish work activities.
  • Establish interpersonal business relationships to facilitate work activities.
  • Present information to the public.