Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.
Design and edit promotional publications, such as brochures.
Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
Develop, implement, or maintain crisis communication plans.
Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
Manage communications budgets.
Manage in-house communication courses.
Liaise between departments or other groups to improve function or communication.