How do they match: Market Research Analysts and Marketing Specialists

  • Market Research Analysts and Marketing Specialists

  • Product Line Manager
  • Technical Marketing Consultant
  • Technical Marketing Specialist
  • Client Service and Consulting Manager
  • Family Consumer Scientist
  • Marketing Representative

  • Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

  • Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Forecast and track marketing and sales trends, analyzing collected data.
  • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.