Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
Execute and manage communications with digital journalists or bloggers.
Execute or manage banner, video, or other non-text link ad campaigns.
Execute or manage social media campaigns to inform search marketing tactics.
Implement online customerservice processes to ensure positive and consistent user experiences.
Resolve product availability problems in collaboration with customerservice staff.
