Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
Develop performance metrics or standards related to information technology.
