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How do they match:
Search Marketing Strategists
5
Alternate Occupation Titles
Web
Analyst
Web
Consultant
Web
Marketing Strategist
Web
User Experience Strategist
Website
Optimization Strategist
14
Tasks
Collaborate with
Web
, multimedia, or art
design
staffs to create multimedia
Web
sites or other internet content that conforms to brand and company visual format.
Collect and analyze
Web
metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
Communicate and collaborate with merchants,
Webmasters
, bloggers, or online editors to strategically place hyperlinks.
Conduct financial modeling for online marketing programs or
Web
site revenue forecasting.
Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media
Web
sites.
Coordinate with developers to optimize
Web
site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
Define product requirements, based on market research analysis, in collaboration with user interface
design
and engineering staff.
Develop transactional
Web
applications, using
Web
programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
Identify methods for interfacing
Web
application technologies with enterprise resource planning or other system software.
Keep abreast of government regulations and emerging
Web
technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
Optimize
Web
site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
Optimize digital assets, such as text,
graphics
, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
Optimize shopping cart experience or
Web
site conversion rates against Key Performance Indicators (KPIs).
Prepare electronic commerce
designs
or prototypes, such as storyboards, mock-ups, or other content, using
graphics
design
software.
6
Detailed Work Activities
Design
websites
or
web
applications.
Design
computer modeling or simulation programs.
Analyze
website
or related online data to track trends or usage.
Collaborate with others to determine
design
specifications or details.
Develop specifications or procedures for
website
development or maintenance.
Prepare
graphics
or other visual representations of information.
Type a title or code for matches
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Search for keyword results
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About O*NET
OnLine Desk Aid
Job Seeker Help
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Related Sites
Home
Find Occupations
Bright Outlook
Career Cluster
Hot Technology
Industry
Job Family
Job Zone
STEM
All Occupations
Advanced Searches
Job Duties
Professional Associations
Related Activities
Soft Skills
Technology Skills
O*NET Data
Abilities
Interests
Knowledge
Skills (Basic)
Skills (Cross-Functional)
Work Activities
Work Context
Work Styles
Work Values
Crosswalks
Military
Education
Occupation Handbook
SOC
DOT
RAPIDS
ESCO
Sites
My Next Move
Mi Próximo Paso
My Next Move for Veterans
Resource Center
O*NET Web Services
Code Connector
Partner sites
Data Collection Program
U.S. Department of Labor
Related Sites
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Creative Commons CC-BY
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How do they match: 13-1161.01 - Search Marketing Strategists
by
U.S. Department of Labor, Employment and Training Administration
is licensed under a
Creative Commons Attribution 4.0 International License
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Site updated August 9, 2024
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