How do they match: Search Marketing Strategists

  • Social Media Specialist
  • Social Media Strategist

  • Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

  • Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
  • Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
  • Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
  • Execute or manage social media campaigns to inform search marketing tactics.
  • Implement online customer service processes to ensure positive and consistent user experiences.
  • Resolve product availability problems in collaboration with customer service staff.

  • Provide customer service to clients or users.