How do they match: Search Marketing Strategists

  • Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
  • Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
  • Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
  • Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
  • Propose online or multiple-sales-channel campaigns to marketing executives.

  • Develop performance metrics or standards related to information technology.