How do they match: Search Marketing Strategists

  • Search Engine Evaluator
  • Search Engine Marketing Specialist
  • Search Engine Marketing Strategist
  • Search Engine Optimization Analyst
  • Search Engine Optimization Consultant
  • Search Engine Optimization Manager
  • Search Engine Optimization Specialist
  • Search Engine Optimization Strategist
  • Search Engine Optimizer
  • Search Engineer Marketing Specialist

  • Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

  • Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
  • Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
  • Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
  • Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
  • Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
  • Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
  • Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.