How do they match: Search Marketing Strategists

  • Technical Marketing Specialist

  • Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

  • Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
  • Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
  • Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
  • Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
  • Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.

  • Develop performance metrics or standards related to information technology.
  • Evaluate utility of software or hardware technologies.
  • Update knowledge about emerging industry or technology trends.