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How do they match:
Search Marketing Strategists
4
Alternate Occupation Titles
Digital
Marketer
Digital
Marketing Strategist
Digital
Media Planner
Digital
Strategist
1
O*NET-SOC Description
Employ search marketing tactics to increase visibility
and
engagement with content,
products
, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent
and
measure outcomes for ongoing optimization.
9
Tasks
Collaborate with Web,
multimedia
, or art design staffs to create
multimedia
Web sites or other internet content that conforms to brand
and
company visual format.
Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure
product
catalogs are current, accurate,
and
organized for best findability against user intent.
Create content strategies for
digital
media.
Define
product
requirements, based on market research analysis, in collaboration with user interface design
and
engineering staff.
Execute
and
manage communications with
digital
journalists or bloggers.
Identify appropriate Key Performance Indicators (KPIs)
and
report key metrics from
digital
campaigns.
Optimize
digital
assets, such as text, graphics, or
multimedia
assets, for search engine optimization (SEO) or for display
and
usability on internet-connected devices.
Purchase or negotiate placement of listings in local search engines, directories, or
digital
mapping technologies.
Resolve
product
availability problems in collaboration with customer service staff.
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DOT
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Sites
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How do they match: 13-1161.01 - Search Marketing Strategists
by
U.S. Department of Labor, Employment and Training Administration
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