How do they match: Search Marketing Strategists

  • Digital Marketer
  • Digital Marketing Strategist
  • Digital Media Planner
  • Digital Strategist

  • Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

  • Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
  • Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
  • Create content strategies for digital media.
  • Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
  • Execute and manage communications with digital journalists or bloggers.
  • Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
  • Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
  • Resolve product availability problems in collaboration with customer service staff.