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How do they match:
Search Marketing Strategists
1
O*NET-SOC Title
Search
Marketing
Strategists
21
Alternate Occupation Titles
Marketing
Communications Specialist
Marketing
Consultant
Marketing
Specialist
Digital
Marketer
Digital
Marketing
Strategist
Interactive
Marketing
Strategist
Interactive Media
Marketing
Director
Interactive Media
Marketing
Specialist
Interactive Media
Marketing
Strategist
Internet
Marketing
Specialist
Internet
Marketing
Strategist
Online
Marketing
Consultant
Online
Marketing
Strategist
Paid Search
Marketing
Strategist
Search
Marketing
Analyst
Search
Marketing
Specialist
Search Engine
Marketing
Specialist
Search Engine
Marketing
Strategist
Search Engineer
Marketing
Specialist
Technical
Marketing
Specialist
Web
Marketing
Strategist
1
O*NET-SOC Description
Employ search
marketing
tactics to increase visibility
and
engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent
and
measure outcomes for ongoing optimization.
12
Tasks
Collaborate with other
marketing
staff to integrate
and
complement
marketing
strategies across multiple
sales
channels.
Conduct
market
research analysis to identify search query trends, real-time search
and
news media activity, popular social media topics, electronic commerce trends,
market
opportunities, or competitor performance.
Conduct financial modeling for online
marketing
programs or Web site revenue forecasting.
Conduct online
marketing
initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral
marketing
campaigns on social media Web sites.
Coordinate
sales
or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate,
and
organized for best findability against user intent.
Define product requirements, based on
market
research analysis, in collaboration with user interface design
and
engineering staff.
Evaluate new emerging media or technologies
and
make recommendations for their application within Internet
marketing
or search
marketing
campaigns.
Execute or manage social media campaigns to inform search
marketing
tactics.
Identify, evaluate, or procure hardware or software for implementing online
marketing
campaigns.
Manage tracking
and
reporting of search-related activities
and
provide analyses to
marketing
executives.
Participate in the development or implementation of online
marketing
strategy.
Propose online or multiple-
sales
-channel campaigns to
marketing
executives.
3
Detailed Work Activities
Analyze
market
or customer related data.
Collaborate with others to develop or implement
marketing
strategies.
Implement advertising or
marketing
initiatives.
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How do they match: 13-1161.01 - Search Marketing Strategists
by
U.S. Department of Labor, Employment and Training Administration
is licensed under a
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