How do they match: Online Merchants

  • Collaborate with search engine shopping specialists to place marketing content in desired online locations.
  • Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.
  • Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.
  • Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.
  • Receive and process payments from customers, using electronic transaction services.