Collaborate with search engine shopping specialists to place marketing content in desired online locations.
Implement security practices to preserve assets, minimize liabilities, or ensure customer privacy, using parallel servers, hardware redundancy, fail-safe technology, information encryption, or firewalls.
Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.
Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.