How do they match: Online Merchants

  • E-Commerce Operations Manager
  • E-Commerce Product Manager
  • E-Commerce Supervisor
  • E-Commerce Sales Product Manager
  • Store E-Commerce Supervisor

  • Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

  • Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software.
  • Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.
  • Determine and set product prices.
  • Determine location for product listings to maximize exposure to online traffic.
  • Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy.
  • Integrate online retailing strategy with physical or catalogue retailing operations.
  • Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources.
  • Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.
  • Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.

  • Calculate data to inform organizational operations.
  • Create images of data, locations, or products.
  • Market products, services, or events.
  • Purchase products or services.