How do they match: Online Merchants

  • E-Commerce Operations Manager

  • Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

  • Collaborate with search engine shopping specialists to place marketing content in desired online locations.
  • Integrate online retailing strategy with physical or catalogue retailing operations.
  • Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.
  • Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.

  • Calculate data to inform organizational operations.