How do they match: Public Relations Specialists

  • Media Buyer
  • Media Planner
  • Media Relations Specialist
  • Media Specialist

  • Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

  • Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
  • Post and update content on the company's Web site and social media outlets.
  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Write press releases or other media communications to promote clients.