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How do they match:
Public Relations Specialists
1
O*NET-SOC Title
Public
Relations Specialists
27
Alternate Occupation Titles
Media
Buyer
Media
Planner
Media
Relations Specialist
Media
Specialist
Public
Affairs Officer
Public
Affairs Specialist
Public
Information Officer
Public
Information Specialist
Public
Relations Account Executive
Public
Relations Assistant
Public
Relations Consultant
Public
Relations Coordinator
Public
Relations Counselor
Public
Relations Manager
Public
Relations Officer
Public
Relations Representative
Public
Relations Specialist
Publications
Manager
Publicist
Publicity
Agent
Publicity
Consultant
Publicity
Expert
Publicity
Person
Publicity
Writer
Information
and
Communications Specialist
Marketing
And
Public
Relations Manager
Music
Publicist
1
O*NET-SOC Description
Promote or create an intended
public
image for individuals, groups, or organizations. May write or select material for release to various communications
media.
May specialize in using
social
media.
14
Tasks
Arrange
public
appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
Coach client representatives in effective communication with the
public
or with employees.
Consult with advertising agencies or staff to arrange promotional campaigns in all types of
media
for products, organizations, or individuals.
Coordinate
public
responses to environmental management incidents or conflicts.
Develop plans or materials to communicate organizational activities that are beneficial to the environment,
public
safety, or other important
social
issues.
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or
public
interest groups.
Plan or conduct market or
public
opinion research to test products or determine potential for product success, communicating results to client or management.
Plan or direct development or communication of programs to maintain favorable
public
or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
Post
and
update content on the company's Web site
and
social
media
outlets.
Prepare or deliver speeches to further
public
relations objectives.
Prepare or edit organizational
publications
, such as employee newsletters or stockholders' reports, for internal or external audiences.
Respond to requests for information from the
media
or designate an appropriate spokesperson or information source.
Study the objectives, promotional policies, or needs of organizations to develop
public
relations strategies that will influence
public
opinion or promote ideas, products, or services.
Write press releases or other
media
communications to promote clients.
1
Detailed Work Activity
Provide educational information to the
public.
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Home
Find Occupations
Bright Outlook
Career Cluster
Hot Technology
Industry
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Job Zone
STEM
All Occupations
Advanced Searches
Job Duties
Professional Associations
Related Activities
Soft Skills
Technology Skills
O*NET Data
Abilities
Interests
Knowledge
Skills (Basic)
Skills (Cross-Functional)
Work Activities
Work Context
Work Styles
Work Values
Crosswalks
Military
Education
Occupation Handbook
SOC
DOT
RAPIDS
ESCO
Sites
My Next Move
Mi Próximo Paso
My Next Move for Veterans
Resource Center
O*NET Web Services
Code Connector
Partner sites
Data Collection Program
U.S. Department of Labor
Related Sites
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Creative Commons CC-BY
License
How do they match: 27-3031.00 - Public Relations Specialists
by
U.S. Department of Labor, Employment and Training Administration
is licensed under a
Creative Commons Attribution 4.0 International License
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Site updated November 19, 2024
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