How do they match: Writers and Authors

  • Writers and Authors

  • Work with staff to develop script, story, or advertising concepts.
  • Conduct research and interviews to determine which of a product's selling features should be promoted.
  • Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising written material.
  • Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
  • Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
  • Edit or rewrite existing written material as necessary, and submit written material for approval by supervisor, editor, or publisher.
  • Follow appropriate procedures to get copyrights for completed work.
  • Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
  • Prepare works in appropriate format for publication, and send them to publishers or producers.
  • Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
  • Revise written material to meet personal standards and to satisfy needs of clients, publishers, directors, or producers.
  • Vary language and tone of messages based on product and medium.

  • Collaborate with others to prepare or perform artistic productions.
  • Conduct research to inform art, designs, or other work.
  • Discuss production content and progress with others.
  • Present work to clients for approval.