How do they match: Writers and Authors

  • Writers and Authors

  • Publisher

  • Work with staff to develop script, story, or advertising concepts.
  • Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising written material.
  • Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
  • Edit or rewrite existing written material as necessary, and submit written material for approval by supervisor, editor, or publisher.
  • Follow appropriate procedures to get copyrights for completed work.
  • Prepare works in appropriate format for publication, and send them to publishers or producers.
  • Revise written material to meet personal standards and to satisfy needs of clients, publishers, directors, or producers.
  • Vary language and tone of messages based on product and medium.
  • Write advertising material for use by publication, broadcast, or internet media to promote the sale of goods and services.

  • Conduct research to inform art, designs, or other work.
  • Present work to clients for approval.