Conduct research and interviews to determine which of a product's selling features should be promoted.
Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising written material.
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
Invent names for productsand write the slogans that appear on packaging, brochures and other promotional material.
Prepare works in appropriate format for publication, and send them to publishers or producers.
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
Revise written material to meet personal standards and to satisfy needs of clients, publishers, directors, or producers.
Vary language and tone of messages based on productand medium.
Collaborate with others to prepare or perform artistic productions.
Discuss production content and progress with others.