Small and Midsize Business Direct Sales Business Account Executive
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
Locate and contact potential clients to offer advertising services.
Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
Recommend appropriate sizes and formats for advertising, depending on medium used.