Small and Midsize Business Direct Sales Business Account Executive
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
Consult with company officials, sales departments, andadvertising agencies to develop promotional plans.
Deliver advertising or illustration proofs to customers for approval.
Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
Draw up contracts for advertising work, and collect payments due.
Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
Identify new advertising markets, and propose products to serve them.
Inform customers of available options for advertisement artwork, and provide samples.
Locate and contact potential clients to offer advertising services.
Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
Provide clients with estimates of the costs of advertising products or services.
Recommend appropriate sizes and formats for advertising, depending on medium used.
Contact current or potential customers to promote products or services.
Deliver promotional presentations to current or prospective customers.
Distribute promotional literature or samples to customers.
