Small and Midsize Business Direct Sales Business Account Executive
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
Identify new advertising markets, and propose products to serve them.
Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
Provide clients with estimates of the costs of advertising products or services.
Contact current or potential customers to promote products or services.
Explain technical product or service information to customers.
Gather customer or product information to determine customer needs.
Negotiate sales or lease agreements for products or services.
Study product information to acquire professional knowledge.