Small and Midsize Business Direct SalesBusiness Account Executive
Yellow Pages Space Salesperson
Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
Identify new advertising markets, and propose products to serve them.
Obtain and study information about clients' products, needs, problems, advertising history, andbusiness practices to offer effective sales presentations and appropriate product assistance.
Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
Prepare promotional plans, sales literature, media kits, andsales contracts, using computer.
Write sales outlines for use by staff.
Develop marketing plans or strategies.
Develop content for sales presentations or other materials.
Estimate costs or terms of sales.
Negotiate sales or lease agreements for products or services.
