Job Duties Custom List 13-1161.01 — Search Marketing Strategists
Occupations with related tasks Save Table: XLSX CSV
6 occupations shown
Closely Related Tasks | All Related Tasks | Job Zone | Code | Occupation |
|---|---|---|---|---|
| 2 | 2 | 4 | 15-1299.01 | Web Administrators 
Bright Outlook
|
| 1 | 2 | 4 | 15-1255.00 | Web and Digital Interface Designers
|
| 1 | 1 | 4 | 19-1023.00 | Zoologists and Wildlife Biologists |
| 1 | 1 | 4 | 15-2011.00 | Actuaries
|
| 1 | 1 | 2 | 47-2142.00 | Paperhangers
|
| 1 | 1 | 3 | 15-1254.00 | Web Developers
|
Job Duties: Web Administrators
- Collaborate with Web developers to create and operate internal and external Web sites, or to manage projects, such as e-marketing campaigns.
- Develop and implement marketing plans for home pages, including print advertising or advertisement rotation.
- Monitor systems for intrusions or denial of service attacks, and report security breaches to appropriate personnel.
- Identify or document backup or recovery plans.
- Back up or modify applications and related data to provide for disaster recovery.
- Correct testing-identified problems, or recommend actions for their resolution.
- Identify, standardize, and communicate levels of access and security.
- Determine sources of Web page or server problems, and take action to correct such problems.
- Implement updates, upgrades, and patches in a timely manner to limit loss of service.
- Implement Web site security measures, such as firewalls or message encryption.
- Collaborate with development teams to discuss, analyze, or resolve usability issues.
- Test issues such as system integration, performance, and system security on a regular schedule or after any major program modifications.
- Perform user testing or usage analyses to determine Web sites' effectiveness or usability.
- Document application and Web site changes or change procedures.
- Track, compile, and analyze Web site usage data.
- Test backup or recovery plans regularly and resolve any problems.
- Recommend Web site improvements, and develop budgets to support recommendations.
- Review or update Web page content or links in a timely manner, using appropriate tools.
- Install or configure Web server software or hardware to ensure that directory structure is well-defined, logical, and secure, and that files are named properly.
- Gather, analyze, or document user feedback to locate or resolve sources of problems.
- Set up or maintain monitoring tools on Web servers or Web sites.
- Monitor Web developments through continuing education, reading, or participation in professional conferences, workshops, or groups.
- Develop or document style guidelines for Web site content.
- Develop Web site performance metrics.
- Identify or address interoperability requirements.
- Develop or implement procedures for ongoing Web site revision.
- Check and analyze operating system or application log files regularly to verify proper system performance.
- Provide training or technical assistance in Web site implementation or use.
- Evaluate testing routines or procedures for adequacy, sufficiency, and effectiveness.
- Inform Web site users of problems, problem resolutions, or application changes and updates.
- Document installation or configuration procedures to allow maintenance and repetition.
- Develop testing routines and procedures.
- Test new software packages for use in Web operations or other applications.
- Evaluate or recommend server hardware or software.
- Administer internet or intranet infrastructure, including Web, file, and mail servers.
- Collaborate with Web developers to create and operate internal and external Web sites, or to manage projects, such as e-marketing campaigns.
- Develop and implement marketing plans for home pages, including print advertising or advertisement rotation.
Job Duties: Web and Digital Interface Designers
- Collaborate with management or users to develop e-commerce strategies and to integrate these strategies with Web sites.
- Develop new visual design concepts and modify concepts based on stakeholder feedback.
- Collaborate with web development professionals, such as front-end or back-end developers, to complete the full scope of Web development projects.
- Communicate with network personnel or Web site hosting agencies to address hardware or software issues affecting Web sites.
- Conduct user research to determine design requirements and analyze user feedback to improve design quality.
- Confer with management or development teams to prioritize needs, resolve conflicts, develop content criteria, or choose solutions.
- Create searchable indices for Web page content.
- Create Web models or prototypes that include physical, interface, logical, or data models.
- Design, build, or maintain Web sites, using authoring or scripting languages, content creation tools, management tools, and digital media.
- Develop and document style guidelines for Web site content.
- Develop or implement procedures for ongoing Web site revision.
- Develop system interaction or sequence diagrams.
- Develop Web site maps, application models, image templates, or page templates that meet project goals, user needs, or industry standards.
- Develop, validate, and document test routines and schedules to ensure that test cases mimic external interfaces and address all browser and device types.
- Direct and execute pre-production activities, such as creating moodboards or storyboards and establishing a project timeline.
- Document technical factors such as server load, bandwidth, database performance, and browser and device types.
- Identify or maintain links to and from other Web sites and check links to ensure proper functioning.
- Identify problems uncovered by testing or customer feedback, and correct problems or refer problems to appropriate personnel for correction.
- Incorporate technical considerations into Web site design plans, such as budgets, equipment, performance requirements, or legal issues including accessibility and privacy.
- Maintain understanding of current Web technologies or programming practices through continuing education, reading, or participation in professional conferences, workshops, or groups.
- Perform or direct Web site updates.
- Perform Web site tests according to planned schedules, or after any Web site or product revision.
- Provide clear, detailed descriptions of Web site specifications, such as product features, activities, software, communication protocols, programming languages, and operating systems software and hardware.
- Register Web sites with search engines to increase Web site traffic.
- Research and apply innovative solutions for product design, visuals, and user experience to meet the needs of individual Web development projects.
- Research, document, rate, or select alternatives for Web architecture or technologies.
- Respond to user email inquiries, or set up automated systems to send responses.
- Select programming languages, design tools, or applications.
- Write and edit technical documentation for digital interface products and designs, such as user manuals, testing protocols, and reports.
- Write supporting code for Web applications or Web sites.
- Collaborate with management or users to develop e-commerce strategies and to integrate these strategies with Web sites.
- Develop new visual design concepts and modify concepts based on stakeholder feedback.
Job Duties: Zoologists and Wildlife Biologists
- Perform administrative duties, such as fundraising, public relations, budgeting, and supervision of zoo staff.
- Develop, or make recommendations on, management systems and plans for wildlife populations and habitat, consulting with stakeholders and the public at large to explore options.
- Inventory or estimate plant and wildlife populations.
- Inform and respond to public regarding wildlife and conservation issues, such as plant identification, hunting ordinances, and nuisance wildlife.
- Study animals in their natural habitats, assessing effects of environment and industry on animals, interpreting findings and recommending alternative operating conditions for industry.
- Disseminate information by writing reports and scientific papers or journal articles, and by making presentations and giving talks for schools, clubs, interest groups and park interpretive programs.
- Study characteristics of animals, such as origin, interrelationships, classification, life histories, diseases, development, genetics, and distribution.
- Check for, and ensure compliance with, environmental laws, and notify law enforcement when violations are identified.
- Analyze characteristics of animals to identify and classify them.
- Conduct literature reviews.
- Organize and conduct experimental studies with live animals in controlled or natural surroundings.
- Coordinate preventive programs to control the outbreak of wildlife diseases.
- Prepare collections of preserved specimens or microscopic slides for species identification and study of development or disease.
- Collect and dissect animal specimens and examine specimens under microscope.
- Perform administrative duties, such as fundraising, public relations, budgeting, and supervision of zoo staff.
Job Duties: Actuaries
- Collaborate with programmers, underwriters, accounts, claims experts, and senior management to help companies develop plans for new lines of business or improvements to existing business.
- Ascertain premium rates required and cash reserves and liabilities necessary to ensure payment of future benefits.
- Analyze statistical information to estimate mortality, accident, sickness, disability, and retirement rates.
- Design, review, and help administer insurance, annuity and pension plans, determining financial soundness and calculating premiums.
- Determine, or help determine, company policy, and explain complex technical matters to company executives, government officials, shareholders, policyholders, or the public.
- Construct probability tables for events such as fires, natural disasters, and unemployment, based on analysis of statistical data and other pertinent information.
- Provide advice to clients on a contract basis, working as a consultant.
- Determine equitable basis for distributing surplus earnings under participating insurance and annuity contracts in mutual companies.
- Negotiate terms and conditions of reinsurance with other companies.
- Provide expertise to help financial institutions manage risks and maximize returns associated with investment products or credit offerings.
- Testify before public agencies on proposed legislation affecting businesses.
- Determine policy contract provisions for each type of insurance.
- Testify in court as expert witness or to provide legal evidence on matters such as the value of potential lifetime earnings of a person disabled or killed in an accident.
- Explain changes in contract provisions to customers.
- Manage credit and help price corporate security offerings.
- Collaborate with programmers, underwriters, accounts, claims experts, and senior management to help companies develop plans for new lines of business or improvements to existing business.
Job Duties: Paperhangers
- Staple or tack advertising posters onto fences, walls, billboards, or poles.
- Smooth strips or sections of paper with brushes or rollers to remove wrinkles and bubbles and to smooth joints.
- Trim rough edges from strips, using straightedges and trimming knives.
- Trim excess material at ceilings or baseboards, using knives.
- Check finished wallcoverings for proper alignment, pattern matching, and neatness of seams.
- Mark vertical guidelines on walls to align strips, using plumb bobs and chalk lines.
- Cover interior walls and ceilings of rooms with decorative wallpaper or fabric, using hand tools.
- Apply adhesives to the backs of paper strips, using brushes, or dunk strips of prepasted wallcovering in water, wiping off any excess adhesive.
- Measure and cut strips from rolls of wallpaper or fabric, using shears or razors.
- Place strips or sections of paper on surfaces, aligning section edges and patterns.
- Fill holes, cracks, and other surface imperfections preparatory to covering surfaces.
- Measure surfaces or review work orders to estimate the quantities of materials needed.
- Apply sizing to seal surfaces and maximize adhesion of coverings to surfaces.
- Smooth rough spots on walls and ceilings, using sandpaper.
- Set up equipment, such as pasteboards and scaffolds.
- Remove old paper, using water, steam machines, or solvents and scrapers.
- Apply thinned glue to waterproof porous surfaces, using brushes, rollers, or pasting machines.
- Mix paste, using paste powder and water, and brush paste onto surfaces.
- Remove paint, varnish, dirt, and grease from surfaces, using paint remover and water soda solutions.
- Apply acetic acid to damp plaster to prevent lime from bleeding through paper.
- Staple or tack advertising posters onto fences, walls, billboards, or poles.
Job Duties: Web Developers
- Collaborate with management or users to develop e-commerce strategies and to integrate these strategies with Web sites.
- Write supporting code for Web applications or Web sites.
- Design, build, or maintain Web sites, using authoring or scripting languages, content creation tools, management tools, and digital media.
- Back up files from Web sites to local directories for instant recovery in case of problems.
- Select programming languages, design tools, or applications.
- Evaluate code to ensure that it is valid, is properly structured, meets industry standards, and is compatible with browsers, devices, or operating systems.
- Develop databases that support Web applications and Web sites.
- Perform Web site tests according to planned schedules, or after any Web site or product revision.
- Perform or direct Web site updates.
- Maintain understanding of current Web technologies or programming practices through continuing education, reading, or participation in professional conferences, workshops, or groups.
- Analyze user needs to determine technical requirements.
- Respond to user email inquiries, or set up automated systems to send responses.
- Renew domain name registrations.
- Confer with management or development teams to prioritize needs, resolve conflicts, develop content criteria, or choose solutions.
- Communicate with network personnel or Web site hosting agencies to address hardware or software issues affecting Web sites.
- Document test plans, testing procedures, or test results.
- Establish appropriate server directory trees.
- Recommend and implement performance improvements.
- Document technical factors such as server load, bandwidth, database performance, and browser and device types.
- Develop or implement procedures for ongoing Web site revision.
- Create Web models or prototypes that include physical, interface, logical, or data models.
- Provide clear, detailed descriptions of Web site specifications, such as product features, activities, software, communication protocols, programming languages, and operating systems software and hardware.
- Evaluate or recommend server hardware or software.
- Monitor security system performance logs to identify problems and notify security specialists when problems occur.
- Install and configure hypertext transfer protocol (HTTP) servers and associated operating systems.
- Research, document, rate, or select alternatives for Web architecture or technologies.
- Develop system interaction or sequence diagrams.
- Design and implement Web site security measures, such as firewalls and message encryption.
- Incorporate technical considerations into Web site design plans, such as budgets, equipment, performance requirements, and legal issues including accessibility and privacy.
- Collaborate with management or users to develop e-commerce strategies and to integrate these strategies with Web sites.